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Breastfeeding in the Community

For immediate release – Thursday July 13, 2017

Timmins – You can expect to see four local mothers breastfeeding around the clock this July. The Porcupine Health Unit launched their “Breastfeeding in Public” campaign yesterday at the Urban Park. Life-size cut-outs of these mothers will now be visible at key locations in all Porcupine Health Unit communities to promote women’s rights to breastfeed in public.

“We’ll be placing the ‘mothers’ in areas such as restaurants, government buildings and businesses,” states Meagan Potvin, a Public Health Nurse with the Growing Healthy Families Program at the health unit. She explains that while breastfeeding in public is every woman’s right, the campaign will help to take home the message that all mothers should feel supported when breastfeeding their children.

The benefits of breastfeeding are recognized by organizations such as the Canadian Pediatric Society and the World Health Organization. Women are legally protected when breastfeeding, according to the Ontario Human Rights Commission. The Commission details women’s right to breastfeed in public without being discriminated against or asked to “cover up”.

“These life-size cut-outs make breastfeeding very real because they are photos of mothers who live here in the community,” says Potvin. “They’ll be featured in communities across the north and we’re hoping that they’ll be real conversation starters.” Potvin adds that the goal is that breastfeeding in public will one day be accepted by all, and not noticed at all.

Potvin notes that although you may not be able to speak to the women in the photos, you can show your support and follow the event by visiting their Facebook page, called PHU EATS, and by using the hashtag #BreastfeedingInPublic.

The Porcupine Health Unit is located in Northeastern Ontario, serving the entire Cochrane District and Hornepayne, in the Algoma District. The main office is located in Timmins, Ontario, with branch offices in Cochrane, Hearst, Hornepayne, Iroquois Falls, Kapuskasing, Matheson, Moosonee and Smooth Rock Falls.

Launch of Timmins Breastfeeding in Public Campaign

Launch of Timmins Breastfeeding in Public Campaign
Porcupine Health Unit Public Health Nurse Meagan Sergerie and Models Laurissa and Winter Crocetti stand beside one of the “Breastfeeding in Public” models at the Urban Park in Timmins yesterday (July, 12, 2017).

Porcupine Health Unit Public Health Nurse Meagan Sergerie and Models Laurissa and Winter Crocetti stand beside one of the “Breastfeeding in Public” models at the Urban Park in Timmins yesterday (July, 12, 2017).

Holly and Lincoln at the launch.
Holly and Lincoln (and Holly and Lincoln) Curtis at the launch of the "Breastfeeding in Public" campaign.

Laurissa and Winter Crocetti check out their model.
Laurissa and Winter Crocetti check out their model.

BFP models on display at launch
Our breastfeeding models (Amber and Summer McComb; Kate and Bonnar Durst; Holly & Lincoln Curtis; and Laurissa and Winter Crocetti) on display at the “Breastfeeding in Public” launch on Wednesday, July 12, 2017.